1.Introduction of electronic price tag display
An electronic price tag display, also known as Electronic Shelf Labels (ESL) or E-ink price tag, is an electronic display device that sends and receives information. It is mainly used for electronic labels displaying price information in supermarkets, convenience stores, pharmacies, etc.
The electronic price tag display on the shelf can replace the traditional paper price tag. Each electronic price tag display is connected to the computer database of the mall through a wired or wireless network, and the latest commodity information is displayed on the screen on the electronic shelf tag.
In fact, the electronic price tag display has successfully incorporated the shelf into the computer program, eliminating the situation of manually changing the price tag, and realizing the price consistency between the cash register and the shelf.
ZXL266 is an electronic price tag display with a 2.66-inch display,Here’s a picture of the ZXL266 electronic price tag display.

The electronic price tag display can dynamically display the price information of goods in real time, including the discount rate of goods, the member price of goods, etc.

2.How the electronic price tag display work?
The working principle of the electronic price tag display is realized by wireless communication technology. The following are the detailed steps of the working principle of the electronic label:
1.The read-write will send a stimulation signal to the surrounding electronic label, usually is the wireless radio frequency signal, in order to activate the electronic label, the read-write will send a stimulation signal to the surrounding electronic label, usually is the wireless radio frequency signal, in order to activate the electronic label.
2.When the electronic price tag display is in the read-write communication range, it will receive the stimulation signal, and this as the energy source.
3.The electronic price tag display has a memory inside for storing related information, such as the serial number of goods, date of production, etc.. This information can be read by the subsequent read-write.
4.Once the electronic price tag display receives the excitation signal and stores the relevant data, it will send a response signal back to the read-write. This signal contains the tag’s stored data.
5.The reader receives the response signal from the electronic tag and then decodes the signal to obtain the data stored in the tag.
6.The reader-writer processes the decoded tag data, such as displaying it on a screen or matching it with other information in a database. Through this series of steps, the reader/writer can communicate with the activated electronic tag and access the data stored inside the tag. This allows electronic tags to have a wide range of applications in areas such as logistics, inventory management and retail.

3.The electronic price tag display application scenarios
The electronic price tag display is the traditional management transformation into intelligent management the most basic step, although still need manual sorting, but has realized all the systematic management. Docking warehouse management system to open the data and goods connection, through the indicator, assist in finding picking. Intelligent warehousing is the lowest cost and most obvious effect of a solution.

Here are some examples of electronic price tag display usage.

4.The advantages of electronic price tag display are as follows:
4.1 Fast price change
The price change of the electronic shelf label is very convenient and fast. The store staff can make real-time price changes on the cloud platform at the computer end, and can easily handle the price change of goods in a short time to achieve flexible pricing and real-time promotion.
4.2 Get through the data at all ends
The cloud platform that manages the ESL can connect with the customer’s platforms through a third-party interface to form a data closed-loop of retail stores, supply chain, and online apps, facilitating the data synchronization, collection, and analysis of all channels
4.3. Convenient operation of ESL
The electronic price tag supports the NFC function, and the management personnel can flexibly manage the background system at the PC end and mobile end, so the operation is timely, flexible, and convenient
4.4 Diversified shopping experience
Through tag QR code, NFC link online APP for advertising, product details, payment, and other functions, customers can purchase goods more easily and quickly.
4.5 Electronic shelf labels can make cost reduction
The electronic shelf labels use an electronic paper screen, which can change the price repeatedly and can update the price in the background with one button. One person can complete the price change work of multiple people. The price change of goods from multiple people to one person greatly improves efficiency, reduces the human and material resources to the minimum, and greatly saves the operating costs of the store.
4.6 Brand image upgrading
The uniform price tag appearance, display effect, and brand logo of the digital price label can improve the store image and make the brand more recognizable.

ZHAOXIAN can provide different sizes of electronic price tag display similar as zxl266. The 2.66 inch electronic price tag is only one of them. for example: the 2.90 inch electronic price tag、the 1.54 inch electronic price tags etc., For more information about electronic price tags, please refer to our article What is an electronic price tag.
5.Other
According to the official news of Bluetooth SIG, Bluetooth version 5.4 has been released, and the new version brings a brand new standard for electronic price tags. It is understood that the update of the relevant technology, on the one hand, can make a single network in the price tag connection volume expanded to 32,640, on the other hand, can realize the gateway and the price tag of two-way communication. For more information, please see the news Bluetooth Technology Is Standardizing Electronic Shelf tags (ESL).
Product name | Electronic price tag |
Screen size | 2.66 inch |
Material | ABS |
Color | BW/BWR |
Battery life | 3-5 years (2-4 updates per day) |
Application | Supermarkets, shopping malls, medical treatment, etc. |